HULU – DOESN’T MAKE SENSE

In the age of streaming, watching your favorite shows and sports teams using cable just doesn’t make sense. We partnered with Hulu + Live TV for their Spring 2023 campaign to highlight the benefits of the platform compared to cable. Leveraging our owned & operated network of streetball influencers, we created relevant, comedic “Don’t Make Sense” skits to draw parallels between on-court antics that don’t make sense and how using cable doesn’t make sense.