CORDAE/ATLANTIC RECORD – “TWO TEN” (TikTok)

Every hooper wants to be a rapper and every rapper wants to be a hooper! Knowing that music is a staple in basketball culture, we decided to make it an organic component of our programmatic content. Whether it’s Cordae from Atlantic Records or Nardo Wick from RCA Records, we want to use our relationships with the biggest record labels in the country to create authentic synergies between music artists and our athletes.